About Us

Our Story

Momni is the boutique next door in the Murray Hill District of Jacksonville, Florida, with high fashion style that pushes the boundaries of small-town trends. Momni Boutique believes in one simple idea - All Bodies Are Good Bodies. Our inventory is meant to make everyone who shops with us feel confident, valued, and perfect just as they are.


Owner, Joy, started the business with her Mother, Mary, as an alterations shop in 2009. Beginning with one rack of clothing in the front of the alterations room, Joy quickly realized she had an addition to pursue in their business. Joy quit her day job in October of 2015 to grow Momni into a unique boutique for working women of all ages. Momni has carried a wide variety of gifts, accessories, and unique women's clothing ever since. Timeless pieces that are curated and hand selected by Joy herself has made shopping feel personal and intentional to everyone who walks through our doors.

The team has grown organically over the years, with Alexis our Creative Director at Joy's side from the beginning blueprints, Morgan our Content Creator building online traffic and social media interaction, Mary styling customers since year one, and Natalie as our graphic designer and photographer. We are lucky to have such a strong group of kind, hardworking, and creative women who always strive to improve, learn, and grow as a successful business together.